Online Advertising
Most types of advertising are of non-interactive type, but online advertising can invoke instant response from the audience. It is the type of advertising where you could communicate message and get instant response from your target market. Another positive point of this mode of advertising is that it doesn’t put much of strain on your pocket- it’s cost effective.
WeirdChimp offers online marketing service across different content formats (text, image and video) and different platforms (Google, Facebook, Twitter etc.). We execute our online advertising in the following manner:
Ad strategy
Before we proceed ahead with a project, we do a thorough study of the client’s business and objectives that need to be met with the online advertising campaign. Our experienced advertising experts design an advertising strategy suitable for the business.
Media planning
Our experts would choose the right set of platforms to place your ad. This is done with thorough media planning and assessing the suitability of a platform for a certain kind of ad campaign.
Bid management
We do bid management in such a way that your ad reaches out to the maximum number of relevant audience. This ensures optimum return on investment (RoI) for the advertising expenditure.
Copy writing
Our team of content creators comprises of copy writers who are experienced in writing different types of ad copies. They will create a suitable copy for your ad that would create maximum impact when catered to the target market.
Why choose online advertising
Global digital ad spending reached $209 billion (41% of the market), while businesses spent $178 billion in TV ads (35% of the market) in 2017 (Source- Magna, IPG Mediabrands). The data reported by Magna indicates that entrepreneurs could see better results from digital ad than spending the same amount on TV ads.
The benefits of online advertising could be briefly categorized under the following points:
Get instant response- Online advertising invokes instant response; your potential customer is just a click away from you.
Affordable- It is one of the most affordable modes of advertising. You could determine your budget on the go- while the advertising campaign is live, not possible with many other types of advertising.
Easy to Advertise and modify message- It is easy to design ad copy and you could make changes to it as the need arises.
Easy to pick target market- You could choose your target market as per desired demographic characteristics (Age, Gender, Language etc.)
Easy to measure- Reach, response and other aspects of the ad campaign are recorded in a systematic way so it is easy to measure the results in this form of advertising.
Sell directly- Many businesses use online advertising for directly selling their products and services because it is a good way to generate revenue for the business at a nominal cost.
For further queries please write to us at hello@weirdchimp.com or WhatsApp/Call on +91 84780 40900