Content marketing

Let them know that you exist!

Content is the king of marketing which aids in increasing customer base and hence helps in growth of a business.

Content marketing is a strategic marketing focused on creating, publishing and distributing content in online space for promoting a specific business, product, service, idea or person.

In general, most people, before buying any product they search details about that product online (also offline) for few hours/few days or weeks/months (the research period depends on the nature of product) before buying it and then after satisfaction of the content, they get ready to buy the product.

This is the power of “content” in the present time. This consumer behaviour demands for a good content marketing strategy for a business. The business should have positive reports written about it across the webspace, only then a potential customer will come across relevant and positive information about a business/product. Consequently, the business will have greater sales.

In such a market where a consumer is so particular before buying a product (thanks to easy access to information over internet), a business can’t afford to leave out content marketing out of their marketing mix strategy. Every company needs to have one or some of their members familiar with SEO or else they have to hiring a professional for their product to reach the world.

These are some of the strategies, given by us to improve the content marketing in a company:

  • Blog post
  • Guest blogging
  • Videos
  • Case studies
  • Article submission
  • Power Point Presentation

Blog post with updated content will grab more attention. A business should maintain a blog on their website and update it with good content on a regular basis. It also pays, in a big way, when blog post is also published by the business on other blogging websites.

 Videos are among the best tools for promoting a product. One can deliver message in the most effective manner and in the least possible time. Another aspect where videos score over other types of content is that a video creates impression in the memory of a person for the longest time.

Case studies give a detailed study about a particular product. Article and Power Point Submission are also effective methods to promote a product/service/idea in the webspace.

Leads can be generated for digital marketing companies by using a mailing method. The main objective is to reach your target group with personalized mails. We will offer your product or service directly to the target market.

The most important part in content marketing is strategy designing; people must try to do it in such a way that it attracts customers. The appropriate content marketing strategy is drawn by our experts suiting the nature and needs of the business. We take a customised approached to drawing a content marketing strategy because we understand that one strategy doesn’t meet the requirement of every business.

Quality content is assured as we have rich experience in offering content marketing service for clients across industries.

For further queries please write to us at hello@weirdchimp.com or WhatsApp/Call  on +91 84780 40900