Mobile marketing

Let’s move from Click to Swipe!

With internet consumption on smartphone surpassing that on personal computers, Application or App has become one of the most useful tools in facilitating different types of interaction with users.

Marketers find smartphone an effective way of sending across messages to the desired target market. Marketing through this mode is done in many forms, the primary being WhatsApp, SMS and In-App marketing.

Increase of smartphone usage has resulted significant change in the digital marketing domain. Now a marketing strategy needs to be designed and modified to suit the smartphone platforms. Infact, mobile marketing has become more relevant to marketers and their clients than advertising on other platforms. It is paying off in a big way.  Therefore it is to be noted that mobile marketing has become imperative and it is no longer just an option for businesses.

To sum up some of the benefits of mobile marketing:

  • Increase in traffic to your website. A smart entrepreneur designs such a website that is equally easy to access on desktop as well as on mobile devices.
  • Mobile marketing also helps in boosting direct sales of products and services. It is one of the most motivating factors for which entrepreneurs opt for mobile marketing.
  • It also helps in creating brand awareness thereby playing a significant role in the growth of a business.
  • Mobile marketing helps an entrepreneur to reach out to his or her consumer base in a more holistic manner. He/she would be connecting to his/her customers and potential customers on the go.

The below are some of the methods that we include in our mobile marketing strategy.

SMS Marketing

Though these days people do not deal much in SMSes, still it is an effective way when you want to spread your message to maximum number of people at a very low cost.

WhatsApp Marketing

WhatsApp has become one of the most popular tools among people to connect with their friends and relatives. Therefore it is a useful tool for disseminating information. A good quality and shareable content could become viral and bring in good revenue for a business overnight.

 “What’s up guys!”

In-App Advertising

A number of Apps do not charge any type of fees from users, such Apps show advertisements to the users in order to recover the cost for offering the service. In-App Advertising deals with this aspect of advertising.

All the above methods of mobile marketing are used by us for creating mobile marketing strategy. We design strategy depending on the nature and other relevant factors of the business. Since we follow a business consulting approach, we have succeeded in designing more effective marketing strategy than other players in the industry.

For further queries please write to us at hello@weirdchimp.com or WhatsApp/Call  on +91 84780 40900