Online Branding
Similar to a person, a brand also has a personality. The personality traits of a brand range from soft to hard, honest to dishonest and anything in between. People usually perceive different brands differently. Consumers may think about two brands in the same industry in a completely different way. Brand image plays one of the biggest roles in the success of a business.
The amount of change the world has seen in the last 20 years, especially in the field of communication. This rapid change in the field of communication has changed how products, services or ideas are marketed or branded. Brands that have failed to adapt to this change have found themselves losing out to the competitors who have been swift in accepting this change. Online branding is one of the core services of WeirdChimp. We always keep ourself busy with experimenting, discovering and learning different tricks of the trade. We have hired MBAs from one of the best universities in India for the online branding job profiles. These experts not only have best of the degrees but also have proven track record working for brands across the globe.
We like to work in close collaboration with our clients. We spend a considerable amount of time studying a client’s business, trying to live their philosophy. We start only when we have understood the vision and objectives of the business. This helps us to create the same type of brand personality that our client wants instead of coming up with strategies that doesn’t reflect the core values of the client.
As part of our branding service, we offer all types of online branding solutions- Brand building, Re-branding and Brand management.
The brand building approach is required for businesses that are new or businesses that people have hardly heard of. Re-branding is required for brands that do not enjoy a desired image in the mind of the consumers and this public perception needs to be molded in a desired fashion. Brand protection or online brand management is ideal for all brands with basic branding needs. They need to be vigilant that no negative sentiment spreads about them in the webspace. In this type of projects we keep a tab on the online mention of the brand and make sure that all negative sentiments get addressed before it spreads like wildfire in the internet world.
Why is branding important?
Branding helps a business to grow in a number of ways. We have explained some of the major benefits of branding so that you as an entrepreneur could make a more calculated decision in buying this service.
Helps in increasing demand
Branding plays a critical role in the success of a business. Branding helps in brand awareness that leads to increase in demand as more number of people would be knowing about you; hence they would be asking for your products instead of products from the lesser known brands.
Creates competitive advantage
Branding helps in creating differentiation for a brand from the rest of the players in the industry. By branding one could also create a niche market for its products or services, hence the business could channelize its resources to serve that particular market segment and optimise return. This strategy helps in earning better return and creating sustainability.
Motivates the workforce
A strong brand not only helps in getting more consumers but also motivates the workforce. A motivated staff perform better and contributes more in the growth of the business. A good brand also attracts best of talents as people take pride in working for a reputed brand.
We take a comprehensive approach while designing the branding strategy for a brand. Though we limit our service only to the online space, our strategy can be easily extended to the offline space as well. We are open to work with the PR and marketing department of the organization if such need arises.
Our motto is to get the best results out of a branding initiative for our client.
For further queries please write to us at hello@weirdchimp.com or WhatsApp/Call on +91 84780 40900